Facebook recently introduced, or rather re-launched, Atlas. Atlas is an ad-serving platform that will allow Facebook ads to show on sites, outside of Facebook.
I wrote about the new platform in detail at CrescentInteractive.com:
Facebook calls this People Based Marketing. This is essentially what Google Remarketing is. It targets people, not sites. But Google Remarketing could have cornered this market if Google+ would have taken off like they hoped. Facebook and Atlas now have the advantage of a much larger group of users to pull from. Great for advertisers … and maybe consumers too.
One of the highlights of the Facebook Atlas announcement was the lack of cookies the platform will use. For the longest time the solution to tracking of any sort online has been through cookies. In short, this is why those “creepy” ads know what you want and when you want it. However, cookies are a problem with mobile browsers and becoming more irrelevant outside of the US. It was only a matter of time before all cookie tracking is removed.
Read more at http://www.crescentinteractive.com/facebook-atlas/
